Brushing Up: In conversation with Kat Ćorić, Partnerships and Production Artist

woman holding a paintingKat Ćorić, a seasoned expert in both the sale of art and the realm of financing and sponsorships for non-profit organizations shares about the joy of connecting collectors with the perfect piece and championing charitable causes, the profound impact of art on individuals and communities, and more. Read on to glean her perspective on the qualities that define successful arts leaders and the pressing needs facing the arts today.

What’s your favorite thing about what you do?🌟

“When it comes to selling art, I’d say that my most favourite thing is to find the perfect painting or sculpture for a collector. There is nothing better than when a customer is happy because they have fallen in love with a piece of art and they “cannot live without it” and then it ends up on their wall at home or in the office. They will look at the work for a very long time and each time they see it, there will be ample amounts of joy that come through. You cannot put a price on that. When it comes to financing and sponsorships for not for profit organizations, another thing I do- my favourite thing besides the chase is the results ! Fighting for a cause that you believe in and helping a worthy charitable organization with creative sponsorship approaches and strategic plans is always a win win. Especially when you believe in the cause that you are promoting, there is no need for any extra verbal embellishments because everything comes from the heart. I often say “The truth is the best PR”.”

What is one way arts leaders can enhance their impact? OR what are the top qualities you see in successful arts leaders? 💡

“Excellent customer service. Take very good care of your customers and make sure that you do your job well because you want to make them happy. This will lead to more work, and you will never need to advertise because word of mouth will do all the publicity for you. Honesty, thoughtfulness, and thoroughness. Its also very important to be sensitive to the needs of your clients and NEVER push the sales, no matter how badly you need to make a sale. One must be very attentive to the needs of the buyer at all times.”

What is the greatest need facing the arts today?🌈

“Determining this is subjective and can be based on perspectives and contexts and it’s important to note that specific challenges may vary across different regions, disciplines, and artistic practices. However, there are several common challenges and some of them may include: Funding and financial support, equitable access and inclusion, digital transformation, education and arts advocacy, cultural preservation, artist’s rights and fair compensation, crisis resilience in a post pandemic world, public engagement and appreciation, environmental sustainability, and global collaboration and exchange. One of the most important things and needs is also education about art and starting young! Many people have not become accustomed to art for a variety of reasons – they did not have art classes in school or did not choose them, the gallery world can be daunting and they may feel like it doesn’t relate to them etc…If art education was made more of a priority in schools, then people would be more open to understanding, making and even collecting art.”

Why is making art accessible important?🎨

“This is something I could talk about until the cows come home but let’s look at some of the most important reasons why! For starters, making art accessible contributes to cultural enrichment, societal well-being, and individual growth. When art is accessible it also contributes to cultural inclusivity, education and learning, community building, mental health, and well-being, promoting diversity and representation, breaking barriers (both physical and financial), encouraging innovation and expression and economic opportunities. Art also enhances quality of life, promotes social justice (in some cases) and encourages civic engagement and exchange of ideas. Perhaps if the world would focus more on the positivity brought forth by art, we could help break down barriers that divide us and society may benefit from the transformative power of the arts on both individual and collective levels.”

Concluding thoughts…

Kat concludes by unraveling the significance of making art accessible—a powerful force that contributes to societal well-being, cultural inclusivity, and the breaking down of barriers.

What role do you believe art accessibility plays in enriching our lives and fostering inclusivity?🌈

Find me:

IG @sallery_art
FB @salleryart
TW @sallery_art
YouTube @Sallery_Art
My books on Amazon